Best email marketing tools
The one audience nobody can take away.
15 compared · 11 with a free tier
Compare all 15
| Tool | From | Rating | Free to try | Free tier | Automations | Transactional email | Landing pages | Paid newsletters | API/dev friendly | |
|---|---|---|---|---|---|---|---|---|---|---|
 Bento @jessethanley | $5/mo | Not rated | Yes | 100 transactional emails | Yes, unlimited included | Yes, from $5/mo | Forms only, no pages | Not built-in | Yes, API and SDKs | Visit |
| $8.08/mo | Not rated | Yes | Yes, 300 emails/day | Add-on from Standard | Yes, included/add-on | Add-on from Standard | No | Full REST API, webhooks | Visit | |
| $9/mo | Not rated | Yes | Yes, 2,500 subs | Basic only | No | 1 free, unlimited paid | No | REST API | Visit | |
| $10.80/mo | Not rated | Yes | Yes, 250 subs | 3 free, unlimited paid | Add-on | Yes, included | No native support | REST API, 100+ integrations | Visit | |
| $13/mo | Not rated | Yes | Yes, 500 subs | 4 free, 200 paid | Add-on (Mandrill) | Yes, included | No native support | Mature REST API | Visit | |
| $15/mo | Not rated | No | No | Yes, advanced, all plans | Add-on | Yes, from Plus | No native support | Full REST API, webhooks | Visit | |
| $20/mo | Not rated | Yes | Yes, 3,000 emails/mo | No, run-based only | Yes, core product | No | No | Yes, API-first | Visit | |
| $32.50/mo | Not rated | Yes | Yes, 10,000 subs | 1 free, unlimited paid | No | Yes, unlimited | Yes, built-in | Basic REST API | Visit | |
| $43.08/mo | Not rated | Yes | Yes, 2,500 subs | Add-on from Scale | No, API on Max | Yes, website built in | Yes, 0% fee (Scale+) | REST API, MCP, webhooks | Visit | |
| $49/mo | Not rated | Yes | Yes, 1,000 subs | Yes, all plans | Yes, included, unlimited | No | No | API-first, React Email support | Visit | |
 Encharge @kalo_yankulov | $79/mo | Not rated | No | No, 14-day trial | Yes, core flow builder | Premium plan only | No | No | Yes, API and webhooks | Visit |
| $100/mo | Not rated | No | No (12mo startup program) | Yes, event-triggered, advanced | Yes, included | No | No native support | Yes, strong event API | Visit | |
 Buttondown @jmduke | Free | Not rated | Yes | Yes, first 100 subs | Add-on, $29/mo | No | Hosted archive only | Add-on, $9/mo | Yes, full API | Visit |
 Plunk @DagnoloCarlo | Free | Not rated | Yes | Yes, 1,000 emails/mo | Yes, workflow automation | Yes, core feature | No | No | Yes, open-source API | Visit |
 Userlist @uibreakfast | Custom | Not rated | No | No, 14-day trial | Yes, visual workflows | Yes, included | No | No | Yes, API and webhooks | Visit |
15 of 15 shown. Prices are the cheapest paid plan, annual rate where published.
All 15 email marketing tools
Email Marketing
Email marketing, automation and transactional, unified
Best for ecommerce and saas founders wanting automation
Email Marketing
Email, SMS and CRM priced by volume
Best for large lists needing volume-based pricing
Email Marketing
Low-cost email marketing on Amazon SES
Best for cost-conscious founders wanting simple campaigns
Email Marketing
Simple, budget-friendly email with automation
Best for bootstrapped founders wanting full features cheaply
Email Marketing
Best-known all-purpose email marketing platform
Best for founders wanting a familiar, ecosystem-integrated tool
Email Marketing
Advanced automation and CRM for lifecycle email
Best for growth-stage founders needing automation and crm
Email Marketing
Developer-first transactional and broadcast email API
Best for developers sending transactional email via api
Email Marketing
Email marketing built for creators and founders
Best for creators monetizing an audience directly
Email Marketing
Newsletter platform with growth and monetization tools
Best for founders growing a newsletter with monetization
Email Marketing
Marketing and transactional email in one API
Best for technical founders wanting one email api
Email Marketing
Behavior-based marketing automation for SaaS
Best for saas behavior-based automation and lifecycle emails
Email Marketing
Event-triggered messaging for product-led SaaS
Best for product-led saas sending behavior-triggered campaigns
Email Marketing
Markdown-native newsletters, built for writers
Best for solo writers and indie newsletter creators
Email Marketing
Open-source email platform, marketing and transactional
Best for developers wanting open-source, self-hostable email
Email Marketing
Lifecycle email marketing built for B2B SaaS
Best for b2b saas onboarding and lifecycle emails