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Mailchimp

Free tier

Best-known all-purpose email marketing platform

Familiar, broad-feature tool with deep integrations and AI content tools, now part of Intuit's small-business ecosystem.

Entry price

Free, then $13/mo

Free: Up to 500 contacts, 500 emails/month (250/day max), 1 seat, basic templates and forms

Pricing

PlanMonthlyAnnual /moWhat you get
FreeFree, 500 contacts, 500 emails/month
Essentials$13$13500 contacts, scales up, 10x contacts sends/month, 3 seats, A/B testing
Standard$20$20500 contacts, scales to 1M+, 12x contacts sends/month, 5 seats, 200 flows
Premium$350$350Unlimited contacts, up to 150,000 emails/month, unlimited seats, phone support

Free tier

Yes, 500 subs

Automations

4 free, 200 paid

Transactional email

Add-on (Mandrill)

Landing pages

Yes, included

Paid newsletters

No native support

API/dev friendly

Mature REST API

Founder reviews

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